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Use Signage To Direct Traffic

ByBrian Larson

Effortlessly use signage to direct traffic to your business, event, or booth. If people don’t know where to go, you’ve already lost them!

Teardrop-shaped feather flags.

Whether you’re hosting a booth at a trade show, running a small business, or organizing an event, clear signage makes it easy for people to find you.

Brian Larson, owner, SmartFox Designs

Brian’s Notes

Have you ever been on an east to west road trip across South Dakota? If you have, then you know about the Wall Drug billboards and signs. Wall Drug is a roadside attraction in Wall, South Dakota, that turned their offer of free ice water into a multi-million-dollar business by using lots and lots of signs! There’s even a Wall Drug sign in Antarctica advertising “Free Ice Water, 9,333 miles”!

Why Great Signage Works

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VISIBILITY IS EVERYTHING

A well-designed sign grabs people’s attention before anything else. It stops them in their tracks, draws people in, and makes them curious about what you have to offer. Adding your brand and messaging to products like the ones listed below are a great way to attract attention and guide customers your way!

IDC-Automatic backdrop.
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GUIDE WITHOUT ASKING

Wayfinding signs help people navigate to your business, event, or trade show booth without having to ask. Removing obstacles and providing easy-to-follow directions puts your brand in a good light. Here are a few examples of branded wayfinding signs you may need:

Signage used to direct traffic to Lukas Grille Food Truck.
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REDUCE CONFUSION

Clear, well-designed signs direct people where you want them to go without confusion or frustration. It can also reduce congestion and prevent accidents.

Signage used to direct traffic on the ground.
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REINFORCE YOUR BRAND

Branded signs not only help with wayfinding, they also give customers a preview of what to expect. You can use your brand’s custom colors, fonts, and photos to create a professional and cohesive experience.

SmartFox Designs-Empower Your Business To Look It's Best.

Smart Ways To Use Signs To Drive Traffic

Three feather flags used to direct traffic.

Here are some of the ways you can use signage to direct traffic.