Stand Out From The Crowd At Events
Stand out from the crowd at events like trade shows or farmers markets with a well thought out, visually enticing booth or tent!
Trade shows are a busy and crowded space where you are competing visually with other vendors to draw attention to your brand. If your booth blends in, you are missing out on obtaining new customers, forming partnerships, and spreading brand awareness.
Brian’s Notes
When I attend a busy event, I like to take a few minutes to slow down and take it all in. Then, make a conscious effort to notice which direction I am pulled in and why.
Maybe there is a booth that looks professional and inviting to me. I examine the booth to figure out what it is that makes me feel that way. Is it the streamlined look with clear messaging? Or the fun product demo that I want to watch.
Then, I do the opposite. Are there areas I can feel myself avoiding? Maybe there’s a display that is cluttered and loud. Or a booth that is confusing, making me wonder what the product or service even is.
This simple activity helps me gain insight into what stands out from the crowd at events and inspires me to create a more engaging experience for my customers.
Five Ways To Stand Out
PURPOSEFUL PLANNING
A well thought out, purposefully planned booth or tent looks clean and professional. Use clear, cohesive branding on high-quality displays and materials. Design your space to include any or all of the following items:
VISUAL STORYTELLING
Go beyond your brand logo and colors. Use photos, infographics, and videos to visually tell your brand’s story. Help people understand who you are, what you do, who you help, and why you matter.
INTERACTIVE ELEMENTS
Adding interactive elements (like these RC excavators) gives people a reason to stop and spend time at your booth. Once you’ve grabbed their attention, there is an opportunity for engagement, which will make your brand memorable. Here are a few ideas of things to add:
- games to play
- giveaway to enter
- photo booth
- live demonstrations
- hands-on product trials
CLEAR MESSAGING
Customers need to be able to understand your message in THREE SECONDS or less. Trade show visitors are moving quickly, with everyone trying to grab their attention. Use big, bold type with as few words as possible to stand out from the crowd at your events.
Bonus Tips To Stand Out From The Crowd
Here are a few more bonus tips to draw people to your booth.
- Smile – Everyone is drawn to friendly, smiling people.
- Engage – No one likes hard sales. Relax and naturally engage with people.
- Lighting – Use lighted signs and features
- Height – Go vertical with your signage and displays
- Movement – Use flags or screens to draw their eyes
